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harvard business review amazon case study pdfin fact, according to a reliable amazon marketing agency, there are plenty of honest and ethical ways to build your business. one surefire way is to focus on providing great products and services. your customers will appreciate your efforts and they'll be more likely to recommend you to others if they know you're not cutting corners. but, if you're an amazon seller who's still considering whether to go this way or not, you should hold on to that thought for a while. here are some of the many reasons why buying fake reviews is a bad decision for your business:
fake reviews on google how can you tell if reviews are fake on amazoni understand the strong temptation to follow the advice on many facebook groups and use paypal to buy positive reviews, or at least encourage reviewers to say something in your favor. i also understand that sellers often take a short term gain over long term account health. when they see competitors benefit, with no apparent enforcement from amazon, it just doesn't seem fair. but, despite amazon's current challenges in tackling fake reviews now, consider their track record in catching up with the times. some buyers may understand that the overall rating is artificially inflated with biased reviews from friends and family, sure. but do they understand the extent of competitor attacks, leaving negative reviews with comments like "fake" or "unsafe" because they know amazon scripts flag those instantly?
9 million views on tiktokbeing paid for video content isn't a new concept in 2023. youtube has let users monetize videos for years, tiktok has its own payment program, and you can get paid for live streams on twitch. although it may not be immediately apparent, you can also get paid for videos uploaded to instagram reels. instagram offers a few different methods for high-performing creators to earn money on reels, including ad placement and brand partnerships. it's also been working on an upcoming subscriptions feature. while instagram once offered views-based reels play bonuses, the company announced in march 2023 that it's halting that program, at least for now. instagram has also been testing a more direct monetization option similar to those seen on other platforms: subscriptions. with subscriptions, which have so far only been tested among select instagram creators, users will be able to subscribe to their favorite influencers' accounts to access exclusive reels and other content. creators will be able to set their own monthly subscription prices. instagram hasn't yet confirmed when it will roll out to the wider public, though, and at the moment simply says it "may not be available to you yet."
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